Benefits of a Print Broker
The transition between sales rep and broker have been a very different experience in my sales journey. The major aspect is flexibility. In my previous major career in advertising sales there was confidence in showing up to my clients with a huge portfolio of solutions. Knowing that I could hear my customer needs and pair the with a solution without having to cram them into something I had to sell.
The other grind was the hierarchy above me who were accountable to hot certain budgets in specific categories, so the pressure was on to get those buckets filled.
As a broker, there are hundreds of suppliers that I go to for solutions, non are breathing own my neck to strong arm my clients into buying their product, the people I work with are helpful and supportive in wanting to be part of solving my client’s problems.
As a broker I am unrestricted on where I get me solutions from. It is not uncommon for me to get estimates from 3 or 4 or even 6+ different suppliers in search for the best offering for my clients. Businesses have niches and pairing up problem with niches can deliver better results and can deliver better pricing options as well.
There is a lot of juggling of task in business. Having a single point of contact for expressing your business needs, reviewing options, paying invoices, and problem resolution when more of these tasks have continuity under 1 umbrella. Whether you are happy or upset you don’t need to jump through a lot of hoops when you have a primary project manager.
For those who have worked with me in the past, have likely heard the saying, “If I were spending your money, I’d do this…” since that is the approach I take when sourcing solutions. I want to be confident that I would feel as good making the purchase if it really was my money being spent.
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I was fumbling in my explanation to a prospective client when I first launched AMPLIFY. His company fixed foundations, and set me straight with the comment, “Oh you’re like a general contractor when building a house.” Yes, instead of the homeowner individually dealing with the plumber, electrician, drywaller, brick layer, etc. they hired an experience project manager to build the home of their dreams who communicated with the other home building suppliers and services.
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As a broker my goal is to save money and/or time for my clients, I shop a variety of suppliers to find the gems that make one deal better than another based on the needs my clients share with me.
Let’s look at ways that the procurement of your advertising, marketing, and promotional tools can be optimized. Contact tim@ampbroker.ca
We work with clients who want to be #1. Let’s work together
By Tim Thomson, Profit Impact Broker for (((((AMPLIFY)))))