Pin Down More Customers
Buttons and pins have a marketing tool for a very long time they are economical + portable + high profile. History records that the first official promotional product was a button was for George Washington’s presidential campaign in 1789.
Here is how you and your team can use them to activate sales and engagement
BRAND AWARENESS > When staff wear buttons with your logo at events, trade shows, or in-store is an affordable way to avoid custom decoration on apparel like screen printing or embroidery. Customers & advocates can wear them too, turning them into brand ambassadors.
CONVERSATION STARTERS > “Ask me what’s on tap today” or “I love giving away freebies” can be intriguing phrases that trigger people to want to know more. Humour works well — people notice and comment.
LIMITED TIME PROMOTIONS > Add some visibility to a seasonal event like “Sidewalk Sale”. If you have volunteers or temporary workers or people with special jobs, buttons can help them be identified with messages like “I can gift wrap that for you” or “Santa’s Helper”. Add some mystery by creating buttons featuring promo code or QR code linking to a special offer.
EVENT & CAUSE TIE IN > Charity fundraiser buttons with co-branding add visibility. The use of buttons for anniversaries, launches, or community events can help bolster celebrations.
COLLECTABLES & SERIES > Use them as a loyalty program. When you release a new design monthly or quarterly — people will reengage to add to their collection. You can use as VIP rewards, prizes, or gift with purchase.
Turn people into walking billboards. To make every pin count, contact (((((AMPLIFY))))) at tim@ampbroker.ca or call me at 705-626-8461.
Tim Thomson, Profit Impact Broker
