They are useful, they are fun, and unlike another branded item that is going straight into the junk drawer, people actually want to get them. That already makes socks a pretty great promo item. But there is a lot more to love. They are completely customizable. Your logo, your colors, your ...

Mornings just got a lot cozier. AMP Tools > 13 oz Insulated Mug with Ceramic Coated Interior - Asobu Happy Hats Beanie  Picture this; walking into the office and each employee is proudly showcasing your brand. Turn everyday moments into brand exposure. This mug features isolated walls and ...

Marketing Overload On today’s Lane of Pain... we meet Swamped Samantha. Fourth quarter has arrived and so has everything else. Staff gifts, customer appreciation, Christmas cards, apparel, signage, year-end promotions... and somehow, Samantha is responsible for all of it. AMP Tools > ...

Custom footwear caught my eye at our National trade show. It’s been around for a while, but it’s getting fresh attention, and I can see why. You can choose high-tops, low-tops, running shoes, slip-ons or clog-style shoes, then have some fun with the colours and design. I’ve already started ...

The Contractor Who Left No Tracks.  Welcome to AMP Tools Workshop. Today, AMPLIFY is helping a snow removal contractor with a slippery problem.  He does great work. He clears the driveway before his customer wakes up, then disappears into the night. The problem? Nobody else knows who did the ...

Your grand opening is your chance to make an impressive first impression. From the signage outside your location to the products you hand out to guests, branded merchandise can help create excitement, introduce your business to the community and build top-of-mind awareness for your brand. ...

AMP Tools >  Stormtech Men's Vertex Stormshell Jacket Winter is coming, but that doesn't mean business slows down. This Stormtech jacket is designed to keep your team warm, comfortable, and looking professional, no matter what mother nature has planned. Now add your logo. Suddenly ...

A company rebrand is about more than changing a logo or updating your colours. It’s an opportunity to introduce your refreshed identity to your employees, customers and the community. One of the easiest ways to bring your new brand to life is through branded promotional products. From updated ...

The Best Thing We Sell I’m often asked, “What is the most popular—or your favourite—thing you sell?” With so many choices available, I understand why. Deep down, no one wants to make a bad purchase. AMP Tools > Best Sellers  The truth is, the best item we sell is a moving target. It ...

The Travel Advisor Who Got Left Behind. Welcome to AMP Tools Workshop. Today, AMPLIFY is helping a travel advisor with a boarding problem. She finds the perfect getaway, makes every detail easy, then watches her clients fly off and forget who made it happen. The problem? Her brand never makes ...

Here’s a statistic that caught my attention. According to new research from PPAI, 49% of buyers want better strategic ideas from their branded merchandise distributors. Not more products. Better ideas. After more than 25 years in this business, I’ve learned that the product is rarely the ...

The other day I was having a discussion with a client about branded items for their workplace.  The client started off mentioning they would only need pens. During the conversation we identified multiple touchpoints in the office that were both client and employee facing that could be branded for ...