That’s the easy part.
What it can’t do is know your audience, your event, your timing, your budget, what’s actually available, how an item will decorate, inventory, whether it will arrive on time, or whether it’s something people will actually want to keep.
That’s where experience comes in.
Use AI to start the conversation.
Use a merchandise professional to make sure the idea actually works.
Rod St.Denis, MAS is an AMP Tools Strategist for AMPLIFY
November 2026
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