SWAG
Promotional products that are expected to be the big sellers in November are:
- Bags
- Shirts
- Pens
- Mugs
- Tumblers
- Coats
- Blankets
- Awards
- Caps
- Bottles
One of the items I found last year were reusable hand warmers from one of my Canadian suppliers. They are compact and since they are a utility they are an item that your target audience will hold onto through the winter, and again next year. There’s nothing like putting your logo in the palm of people’s hands, literally. I have a sample if you would like more information.
PRINTING
For our printing division, holiday themed signage and point of sale materials are popular, especially with Black Friday sales. These are great for store displays, promotions, or retail features. There is still time for holiday cards and 2026 calendars if you waited until November. Using greeting cards as mailbox marketing is great idea. People get bombarded with bills and junk mail; these types of items are often the first read.
Packaging is important to have in order. The standard tools like labels, and branded packing tape will need to be well stocked. Stepping up your game to custom packaging has been a growing trend for cardboard and soft packaging. This time if year I also like to remind my customers that my supplier who sells seed paper, also does packaging. How cool is it that instead of throwing out packing materials, they can plant it to grow flowers instead.
The weather is changing soon, custom floor matt systems for indoor and outdoor are tools to keep your showroom or office cleaner, a good first impression is still important for branding. A slushy or slippery entrance is not the ideal way to start a shopping experience.
APPAREL
In the apparel division of AMPLIFY, outerwear and layering is hot. Puffer jackets and vests remain a big seller for their warmth and versatility. Branded jackets turn your staff into walking billboards when out in the community. High value clients also appreciate this premium gift. Classic accessories like toques and beanies, scarves, and wool hats are essential to layer. Logoed headwear can deliver 3,380 impressions over their lifetime according to a 2023 study from the Advertising Specialty Institute.
Branded sweatsuits and activewear remain staples for comfort and versatility into November.
Final though for apparel: Have you considered a custom branded “Ugly Sweater” themed shirt for added fun during the holiday season? These items can take a bit longer to fulfill so don’t wait until the last minute.
MEDIA
In November notable days include Remembrance Day (11), Movmber, Black Friday, Cyber Monday, Small Business Saturday. For list of other daily events in November check out our AMP Calendar.
Plan, the 4th quarter can be full of unexpected surprises and obstacles. Getting your AMP Tools (Advertising, Marketing, Promotional resources) sorted out before the chaos will not only give you a head start on the competition but can also save you on having to pay rush fees for jobs, accessing special pre-buy promotions, and getting your team AMP’d up so they are ready to service your target audience.
Contact me for free ideas on how we can support your sales and loyalty strategies in November by calling me at 705-626-TIM-1 or email tim@ampbroker.ca.
Tim Thomson, Profit Impact Broker for (((((AMPLIFY)))))
