Tools to attract customers
When you expect high volume foot traffic, VISIBILITY = SALES. Display advertising and signage delivers several benefits:
- Attract shoppers in the chaos,
- Guide them to deals quickly,
- Push urgency-driven purchases,
- Reinforce your brand in a sea of competition.
CAPTURE ATTENTION > Black Friday is noisy—every retailer is running promotions. Bold signage (in-store and online display ads) cuts through the clutter. Eye-catching visuals make sure your deals don’t get overlooked.
FOOT TRAFFIC > Outdoor signage, window posters, and banners draws in passersby. For online shopping high impact digital display ads with retargeting customers online, reminds them of your offers as they jump around looking for deals.
URGENCY & EXCITEMENT > The vibe of Black Friday is limited time and doorbuster deals. When composing signs with text like “Today Only,” “Door Crasher,” “Limited Stock” can push impulse buys. Increases conversion by making shoppers feel they must act now by implementing urgency signage.
IN-STORE NAVIGATION > Help customers find deals quickly by using directional signs. By guiding the masses, it allows staff to be used for other important things, like dealing with buyers. Easy to follow signage can also reduce customer frustration. Consider signs like washrooms directions and policies to educate shoppers.
BRANDING > Remember to control the continuity of your brand by using your colors, fonts, and slogans across Black Friday signage and ads to strengthen recognition. This also helps customers connect the discount with your business.
BOOST SPEND > Point-of-sale and end-cap signage encourage add-ons. Examples include “Buy 1, Get 1 50% Off” or “Don’t Forget Accessories”. A QR code can get them to your website for Cyber Monday deals. Strategic displays drive upsells and cross-sells during peak shopping momentum. Adding a flyer or card in the shopping bag can inspire additional shopping if connected with a time-sensitive deal.
COMPETE WITH GIANTS > E-Commerce giants and big-box stores dominate online. Strong local signage gives small/medium businesses visibility in their own markets. This can help level the playing field by catching shoppers nearby.
Black Friday Display Signage
- Outdoor Banners/Window Posters
- Lawn signs or flags
- Tents or canopies
- In-Store Hanging Signs
- Sales Tags
- Point of Sale Signage
- Post Cards
- Floor Graphics or custom mats
- Gift with purchase (SWAG)
- Special shirts or hats to help identify staff
Our Graphics teams can help you design your Black Friday signage while the procurement team sources the best printing opportunities. Contact me at 705-626-TIM-1 or email tim@ampbroker.ca. Visit https://amptools.ca/ to explore more signage.
Tim Thomson, Profit Impact Broker (((((AMPLIFY)))))
SMALL BUSINESS SATURDAY
