Welcoming Mat
There are several quotes that relate to the importance of a first impression. In Canada, entrance ways can take a beating with dirt, mud, water, slush, snow, and do I say…dog poop dragged in on your visitor’s footwear. As we consider ways to save on payroll costs while maximizing time, most business do not have a person that can attend to their door cleanliness as a full time job. Mat systems provide the solution.
Not only do mats keep your entrance cleaner and safer, as an AMP Tool they can also deliver a message. A mat is often among the first thing people see when entering an establishment. This helps project professionalism, pride and attention to detail while supporting a welcoming atmosphere.
Consider the cost-effective marketing. A one-time investment provides daily or even round the clock (outdoor mat) impressions for years.
Using mats seasonally. With a wide variety of functionality, a branded mat system can be used through out your location.
- Outdoor scrapers as the first defence for debris.
- Entrance carpet for a second line a defense against dirt.
- Reception area for people to remove outdoor footwear and transition to indoor footwear
- Through the store, with the invention of digital printing on mats, massages can be used to promote products, services and brands through the store or to be used to help people navigate around. A retail store may use this in front of a cooler to promote an energy drink, a gym could have a mat pointing people to the women’s only part of the gym, a clinic reminds people that no outdoor footwear is allowed past this point, and a manufacturing plant could deliver a strong reinforcement that safety footwear must be used in this area.
- Specialty mats like antifatigue can also be branded to help with the wellbeing of your team.
- Counter mats bring your message to eyelevel.
- Mats as mousepads or gaming pads put your message in the zone.
- As gifts, Real Estate Agents or RV sales use mats as gifts for new buyers to welcome them to their new space. Since mats can last several years, it helps protect the property while keeping their logo and contact information in view for when they need to move or upgrade.
Branded mats is a broad category, to explore options visit: https://www.promoplace.com/amplifyon/:quicksearch.htm?quicksearchbox=mat. We can also connect you with our mat specialists found in AMPLIFY’s resource network. Reach out at tim@ampbroker.ca and 705-626-TIM-1 for support.
Tim Thomson, Profit Impact Broker (((((AMPLIFY)))))
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