Invisibility Antidote
November 10th is Forget-Me-Not Day. It’s a day to get n touch with friends, family, and loved ones to make sure they don’t forget about you.
As business owners, it is important that our customers, leads, and prospects don’t forget about us. A few ways that we can help prevent this is using a combination of the following approaches.
PHYSICAL REMINDERS > Promotional products are great tools for this. Items like magnets, notepads, mugs, and custom apparel allow your logo or message to be seen daily or more if you are using a high value utility like a pen, journal, desk calendar, etc. The opportunities are endless when you branch into signage. We can print on almost anything, ask up to find solutions for your clients to see, hear, smell, taste, and touch your brand.
SCHEDULE TOUCHPOINTS > Simple and friendly check ins are often welcome and appreciated. Greeting cards for birthdays, anniversaries and the holidays are an awesome way to use mailbox marketing. Monthly postcard mailers are a tangible way to connect using soft sell sales tactics. Emails or blogs that provide tips, not just offers can also pull people back into your sales funnels.
SURPRISE & DELIGHT > Unexpected gifts can turn people attention or change people’s moods. Don’t underestimate the power of a handwritten note; electronic media consumes many of our time and retro and traditional tangible communication can break people away from the screen time.
VALUE MARKETING > Loyalty programs keep your customers and advocates engaged. Your organic marketing like social media posts and blogs can also work well here with lifestyle-based content that gets people to know you better. Invite only events can make target audience realize that they are a VIP.
Contact us for free ideas on how your business, staff, and offers won’t get buried under all the other content bombarding your target audience. Contact me at tim@ampbroker.ca or 705-626-8461
Tim Thomson, Profit Impact Broker (((((AMPLIFY)))))
