IDEAS

USE THE BEAR TO DELIVER THE CARE When I first got into the promotional products industry, I used to walk past the suppliers selling stuffed bears and creatures at the product shows. It wasn’t until I had to quote them to a customer that I saw the value in this branded resource. SAGE listed them at ...

YOU’RE THERE WHEN YOUR CUSTOMER CUTS THE CHEESE People love to get promo gifts that are practical. One trend that we have seen is the use of branded cutting and charcuterie boards used as swag. It works well since it is normally an item that is left on the counter at home or at the office to be ...

TIME IS MONEY and can make you money It’s uncommon that a time telling device is not far from where we are. They are on our phones, on our walls, in our vehicles, and around our wrists. The need to measure our day against the pasting of time, can be an obsession for some. You can use this ...

AMP Calendar September 2025 1. Emma M. Nutt Day we celebrate the first women telephone switchboard operator. Instead of using your cellphone, try to find a payphone in your community and wish someone a happy E. M, Nutt Day. 2. Pierce Your Ears Day; the ancient wore earrings as a symbol of wealth, ...

Having Lunch Daily With Clients There is a huge movement for sustainable products. Giving your clients the opportunity to move away from disposable products is a kind gesture with daily benefits.  Lunch items like containers, utensils, and refillable beverage containers can all showcase your ...

Your Logo With Flair Take your corporate wear in a different direction.  With dye sublimation printing something truly unique can be designed for your brand.  For 30+ years I’ve been telling my clients “You don’t get famous by being the same as everyone else”.  I like to be easily identified in a ...

Business is Looking Up As a kid (I’m in my 50s) everybody had a kite.  As a marketer I see them as high-profile ad space.  They are big and bright, move around erratically, and it not an item you commonly see in the air as it once was.  Stand out among the clouds with this traditional toy that ...

Growing Relationships Greeting cards stand out in the stack of mail usually because they are personalized.  Almost always they also solicit a positive reaction when read by the recipient.  It is weird that less people are taking advantage of this tangible connection we can have with our customers, ...

Toilet Breath Unless you’re a business that specializes in sewage treatment or clean up you likely don’t want your prospects and customers to remember you as the person with breath that smells like a port-a-potty.  Most people are willing to casually accept a mint and a lot of times the wrapper ...

Aug 2025 International Beer Day > Toast breweries & bartenders. Gather with friends and try a pint that you’ve never had before. Campfire Day & Night > If it is safe to do so, cook a meal, roast some marshmallows, and share some laughs with your campfire crew. Grab some ...