Your brand tool that hands around.
One of my suppliers, AZX , sent out an email recently with information about lanyards that was worth sharing.
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Lanyards, commonly seen as simple accessories for holding ID cards, keys or badges have some surprisingly and interesting aspects. The humble lanyard is a versatile and historically significant tool.
FUN FACT: Lanyards date back to the 15th century when French soldiers used them to secure weapons to their uniforms. Lanyards later became vital as identification as security measure increased in the early 2000’s. They continued to evolve into everyday tools.
High Fashion is one of these tools. In promo, lanyards serve as mobile billboards, promoting logos, slogans and causes at conferences and events. Surprisingly, some high-end fashion brands like Louis Vuitton and Gucci have incorporated luxury lanyards into their product lines turning them into stylish accessories rather than practical tools.
The versatility of lanyards goes beyond holding items. They are used in creative ways, like organizing cables or even holding hand sanitizers and small tools. Some lanyards are now equipped with breakaway features for safety, especially for children or people working in risky environments.
Another surprising fact is that a variety of materials used in AZX’s production. From traditional nylon to eco-friendly options like bamboo, recycled plastic, and even plant-based materials, lanyards have come a long way. These eco-conscious versions are part of a growing trend in reducing plastic waste.
Lanyards start on page 58 in the AZX catalogue: AMP Media > AZX 2025
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Promotional lanyards are everywhere. Trade shows, offices, schools, gyms, events. They are seen around necks, clipped to bags, dangling from belt loops like tiny billboards that refuse to be ignored.
AMP Tools > Lanyards
Here’s why lanyards quietly punch above their weight >
- First, they’re always visible. Unlike flyers that vanish into backpacks or pens that wander off, lanyards live front and center. Every badge check, key grab, or security scan puts your logo in motion. It’s wearable advertising without the wardrobe commitment.
- Second, they’re useful, which is
- marketing’s secret sauce. People keep what they need. Branded lanyards hold IDs, keys, access cards, whistles, USBs, and credentials. The more useful the item, the longer the lifespan. Long lifespan equals long-term brand recall.
- Third, lanyards are customizable without breaking the budget. You can choose widths, materials, colors, attachments, safety breakaways, and imprint styles. From sleek and professional to bold and playful, lanyards adapt to your brand personality like a chameleon with a logo.
They also shine in team-building and access control. Matching lanyards instantly create unity for staff, volunteers, students, and event crews. They signal belonging and professionalism while quietly reinforcing your brand from the inside out.
In a world obsessed with flashy ads and fleeting clicks, promotional lanyards win by being practical, visible, and durable. They don’t shout. They show up, day after day, doing the job.
Small strap. Serious staying power. Let’s discuss how a small investment into lanyards can help make sure your brand is not forgotten; contact me at 705-626-8461 and tim@ampbroker.ca.
Remember, Good DEEDS get GOOD Leads
Tim Thomson, Profit Impact Broker/Owner for AMPLIFY
December 2025
