SAVE THE DATE
It only cost about $0.001 per view
Sorry if I ever looked at you side eyed if you ever said nobody uses physical calendars anymore. Using a custom calendar as a promotional product is a high-impact marketing moves a business can make — especially for local, relationship-driven markets. My digital calendar is my primary tool plus I have and see physical calendars in my own home office as well as around my client’s offices as well.
It’s like saying my phone has a clock and never looking at the clock on your stove, microwave, car, watch; and if you still have a VCR, one of these days you’ll set it off blinking “12:00”
Imagine your brand hanging in your customer’s office every single day of the year. They glance at the date — they see you. They plan their projects — they think of you. That’s not marketing; that’s psychological real estate. Custom calendars turn walls into billboards that work 24/7 without a single ad spend. Let’s design one that makes your brand unforgettable.
Why Custom Calendars Work
Year-Round Visibility > A branded calendar hangs on your customer’s wall or desk for 365 days — that’s over 5,000 brand impressions per unit.
Built-In Brand Loyalty > Every time your client checks a date, sees your logo, or reads your tagline, they’re reminded of your business. It’s subtle, repetitive exposure — the kind that builds top-of-mind awareness and trust.
Functional + Emotional Connection > Calendars mix practicality with personal touch. Add regional photos, inspirational quotes, or highlight customer milestones (like your community involvement or local landmarks) — it humanizes your brand.
Creative Ideas to Impact
- Add QR codes linking to seasonal offers, product launches, or your website.
- Feature your customers or partners each month — “Client Spotlight Edition.”
- Include coupons or special codes for different months to drive repeat business.
- Theme it: “Your community in Seasons,” “Local Business Legends,” or “365 Ways to Grow Your Brand.”
Desk vs. Wall vs. Magnet calendars — choose the right format for your audience.
Average cost: $3–$10 per unit (depending on size and print run).
Average exposure: 12 months × 30 days × multiple users = thousands of impressions.
Impression cost: often under 0.001¢ per view, making it one of the most cost-effective promo items available.
Here is a link to some calendar ideas: https://www.promoplace.com/amplifyon/:quicksearch.htm?quicksearchbox=calendars
Contact me so we can find the right style that draws the eye of your target audience. Contact me at 705-626-TIM-1 or tim@ampbroker.ca
Tim Thomson Profit Impact Broker/Owner for AMPLIFY
October 2025
