USING YOUR HEAD TO GROW YOUR BUSINESS
According to the Advertising Specialty Institute (ASI), branded hats generate about 3,400 impressions over their lifetime. That number breaks down like this, 7–12 months (often longer) lifespan, wear frequency 1–3 times per week, 20–50 people see it per use depending on setting.
Including headwear as a tool to grow the sales and loyalty in your business is popular for several reasons. In addition to the statistics above, the logo placement on headwear is premium whether it is being worn or not. Unlike other decorated garments that get folded then placed in a closet or drawn when not in use, hats stay upright out in the open hung on hooks, left on a ledge, or tossed on the vehicle dashboard. In photography, the face is almost always photographed which means your logoed hat gets to photobomb. It’s no wonder SAGE listed caps at #6 in the top 100 promo items for 2024.
This is an item I often recommend you avoid economical options if possible. With all the benefits branded headwear can deliver, the goal is to distribute an item that everyone wants to wear so they can be your mobile billboards. To help find the cap, toque/beanie, helmet, or 10 gallon cowboy hat that fits your vibe, call me direct at 705-626-TIM-1 and visit the following link on the thousands of headwear options available: https://www.promoplace.com/amplifyon/:quicksearch.htm?quicksearchbox=HEADWEAR
Tim Thomson, Profit Impact Broker for AMPLIFY
