How to own the block before even starting the mower
Your crew is not only cutting lawns. They are walking billboards moving through neighbourhoods all day long. The question is simple: are they advertising for you… or just sweating anonymously?
Step One: Gear That Works as Hard as They Do > Comfort is not a luxury on a job site. It is productivity.
- Moisture-wicking shirts with UV protection keep your team cooler and safer under long summer days. Branded hats reduce glare and increase recognition. Lightweight rain gear keeps projects moving when the clouds roll in instead of sending everyone home early.
- Add cooling towels, insulated water bottles, and branded coolers stocked with hydration. Suddenly you are not just an employer. You are the professional operation that plans ahead.
When a new hire shows up and receives an onboarding kit with:
- Branded high-performance shirts
- A hat and safety gear
- A water bottle and cooling towel
- A welcome note and company standards card
You are setting culture on day one. Pride increases. Turnover decreases. And your brand consistency locks in from the start. Owners and managers, this is not swag. This is operational leverage.
Step Two: Turn Every Job Site Into a Sales Funnel > You are already in the neighbourhood. Prospecting should be automatic.
- Start with bold, clean yard signs that do not just say “Landscaping.” They say, “We are transforming this property.”
- Door knockers with a limited-time neighbourhood offer create urgency. Add a QR code that links to before-and-after photos or a quick booking page.
- Vehicle magnets or full wraps? Non-negotiable. Your trucks travel more kilometres than any salesperson you could hire.
Other ideas to seed the block:
- Leave-behind lawn care tip cards
- Branded seed packets in spring
- Small mulch sample bags with a promo tag
- Referral cards offering neighbour discounts
When Mrs. Johnston sees her lawn improving and your brand everywhere, three houses down starts thinking about their patchy yard. Visibility builds credibility. Credibility builds calls.
Step Three: Own the Block > Uniformed crews. Branded hydration gear. Professional signage. Clean vehicles.
- That combination signals scale and trust. It tells homeowners you are organized, established, and ready for bigger projects.
- This is how you stop chasing jobs and start attracting them.
- Landscapers shape outdoor spaces. Let’s shape how your brand shows up inside them.
Book a coffee or cocktail with AMPLIFY and let’s outfit your crew, power up your prospecting, and kick off this season strong enough to make the grass jealous. Call 705-626-TIM-1 and tim@ampbroker.ca, Let’s grow together.
Build brand CHARISMA with AMP Tools
Tim Thomson, Profit Impact Broker/Owner for AMPLIFY
February 2026
