Most recruitment campaigns at trade shows look the same.
Booth. Banner. Brochures.
And then everyone wonders why nothing stands out.
I worked with an Ontario government agency that needed to recruit nurses in the GTA.
The mandate was simple:
- Get attention.
- Drive interest.
- And most importantly, track results.
So instead of handing out another flyer…
We handed out fortune cookies.
Custom made. Individually wrapped.
Inside each one was a message, their logo, and a dedicated email address created specifically for that event.
That was the key.
Not just creative… measurable.
If someone followed up, they knew exactly where it came from.
No guessing. No “we think it worked.”
After the show at the Toronto Convention Centre, I checked in a couple of weeks later.
They were overwhelmed with responses.
And every single one tied back to that one simple idea.
- Low cost.
- High impact.
- Fully trackable.
That’s the difference between showing up at a trade show…
…and actually making it work.
AMP Tools > Fortune Cookie
Rod St. Denis, MAS
Promotional Products Strategist for AMPLIFY
June 2026
rod@amptools.ca
