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AI Can Create Ideas. It Can’t Prepare Artwork for Print.
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I've noticed a growing trend over the past few months. More clients are sending AI-generated artwork for branded merchandise, assuming it's ready for ...

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Welcome back to The Lane of Pain
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Season 1 | Episode 3: Price Shoppers Grinding Margins On today's episode... we meet Discounted Dan. Every quote turns into the same question: 'Can you do it ...

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Trade Show Success Starts Before the Show Opens: Your Complete Event Marketing Checklist
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Stand Out. Start Conversations. Generate Leads. Trade shows are one of the few marketing opportunities where your ideal customers are all gathered in one ...

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More Than Just a Giveaway: Why Temporary Tattoos Are the Hottest Promotional Product for Events
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Turn Your Next Event into a Shareable Brand Experience When it comes to promotional products, businesses are always looking for something memorable, ...

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PONYTAIL CAP
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We can all agree that summer events are amazing….until your hair has a mind of its own. Between the heat, humidity, and wind it can be hard to look put ...

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The HARD reality for business decision makers
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The time reward I’m not certain I have ever met an owner, manger, or professional who hasn’t commented about their workload at one time or another.  “I am ...

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Where the real competitive advantage is.
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Everyone has access to the same products. The same websites. The same suppliers. The same AI tools. The same decoration methods. The difference isn’t ...

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Branding Vs Marketing
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Marketing and branding often get lumped together, but they’re not the same thing. Here’s the simplest way I can put it: Branding is who you are.
 Marketing ...

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Your clients bring you to the beach
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I came across this little but mighty waterproof speaker and immediately thought, This is made for the summer! This is one of those products that just make ...

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Scratch…and everybody wins
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Most workplace incentives fail for one reason: They feel like… work. A few years back, I worked with a call centre with more than 1,000 employees. ...

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