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Target Audience profiling

By Tim Thomson Profit Impact Broker for ((((( AMPLIFY ))))) A quote I use often is, “When you target everybody, you are targeting nobody” (See Seth Godin’s famous quote, "When you speak to everyone, you speak to no one"). Writing content without a target is like going hunting without knowing ...

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Setting a promo budget

By Tim Thomson Profit Impact Broker for ((((( AMPLIFY ))))) The best way to set a promotional budget. Over 3 decades I have helped set budgets for campaigns of all sizes and durations for advertising and marketing. The one thing that I have found working in Radio, Newspaper, Digital, Print, and ...

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The 5 Categories of Promo

By Tim Thomson Profit Impact Broker for ((((( AMPLIFY ))))) Promotional products, sometimes called SWAG or Merch, have transformed into powerful marketing tools that drive sales and enhance brand visibility. SWAG increases sales because it’s a tool. Discounting to attract sales can potentially ...

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Targeting Customers for Giveaways

Running a giveaway is a fantastic way to attract new customers, engage your audience, and boost brand awareness. However, to maximize its effectiveness, targeting the right customers is essential. Here's how you can effectively target customers for your giveaway: 1. Define Your Giveaway Goal ...

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Look What I Found

HOT POC RESUABLE HAND WARMERS Your logo in the palm of your customer's hands for 30 minutes at a time! This hand warmer is a corporate gift for under $20 per pair, environmentally friendly, Canadian-made, reusable for up to 4 years. Would you like to see a sample of it? Contact me at ...

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