When temperatures drop, practical promotional products become even more valuable. While many giveaways are quickly forgotten, custom toques are items people wear repeatedly throughout the colder months, making them one of the most effective branded apparel choices for businesses. A high-quality ...

In today's competitive marketplace, businesses need promotional products that do more than display a logo—they need items that spark conversations, create memorable experiences, and leave a lasting impression. While traditional giveaways like pens and notepads still have their place, brands are ...

The Power of Travel Promotional Products In our interconnected world, people are constantly on the move. Whether they’re jetting off for business, exploring new cities for pleasure, or commuting between offices, travel is part of modern life — and that creates a golden opportunity for brands to ...

Having Lunch Daily With Clients There is a huge movement for sustainable products. Giving your clients the opportunity to move away from disposable products is a kind gesture with daily benefits.  Lunch items like containers, utensils, and refillable beverage containers can all showcase your ...

Your Logo With Flair Take your corporate wear in a different direction.  With dye sublimation printing something truly unique can be designed for your brand.  For 30+ years I’ve been telling my clients “You don’t get famous by being the same as everyone else”.  I like to be easily identified in a ...

Business is Looking Up As a kid (I’m in my 50s) everybody had a kite.  As a marketer I see them as high-profile ad space.  They are big and bright, move around erratically, and it not an item you commonly see in the air as it once was.  Stand out among the clouds with this traditional toy that ...

Growing Relationships Greeting cards stand out in the stack of mail usually because they are personalized.  Almost always they also solicit a positive reaction when read by the recipient.  It is weird that less people are taking advantage of this tangible connection we can have with our customers, ...

Toilet Breath Unless you’re a business that specializes in sewage treatment or clean up you likely don’t want your prospects and customers to remember you as the person with breath that smells like a port-a-potty.  Most people are willing to casually accept a mint and a lot of times the wrapper ...

By Tim Thomson Profit Impact Broker for ((((( AMPLIFY ))))) A quote I use often is, “When you target everybody, you are targeting nobody” (See Seth Godin’s famous quote, "When you speak to everyone, you speak to no one"). Writing content without a target is like going hunting without knowing ...

By Tim Thomson Profit Impact Broker for ((((( AMPLIFY ))))) The best way to set a promotional budget. Over 3 decades I have helped set budgets for campaigns of all sizes and durations for advertising and marketing. The one thing that I have found working in Radio, Newspaper, Digital, Print, and ...

By Tim Thomson Profit Impact Broker for ((((( AMPLIFY ))))) Promotional products, sometimes called SWAG or Merch, have transformed into powerful marketing tools that drive sales and enhance brand visibility. SWAG increases sales because it’s a tool. Discounting to attract sales can potentially ...

Running a giveaway is a fantastic way to attract new customers, engage your audience, and boost brand awareness. However, to maximize its effectiveness, targeting the right customers is essential. Here's how you can effectively target customers for your giveaway: 1. Define Your Giveaway Goal ...