IDEAS

Why Promotional Products Outperform Traditional Advertising Let’s start with an uncomfortable truth:  Most advertising is forgotten almost instantly.  Not because it’s bad. Not because your message isn’t smart. But because modern life is loud. Ads are surrounded by noise, distractions, ...

Your brand tool that hands around. One of my suppliers, AZX , sent out an email recently with information about lanyards that was worth sharing. === Lanyards, commonly seen as simple accessories for holding ID cards, keys or badges have some surprisingly and interesting aspects.  The ...

Insurance Isn’t Bought Every Day. That’s Exactly Why Your Brand Should Be. Insurance is not an impulse purchase. People don’t scroll social media thinking, “Today feels like a great day to buy coverage.” They buy insurance when life forces the issue: a new car, a new home, a growing family, or ...

The Scientific Method: Most business owners don’t think of themselves as scientists. No lab coats. No microscopes. No bubbling beakers in the boardroom. And yet, the most successful owners, managers, and professionals are quietly using the scientific method every single day, whether they realize ...

Separating the Powerful from the Busy As the owner or influencer in your organization you have an important job:  Make the company successful.  Tomorrow will have 24 hours in it and you have 24+ hours of tasks to complete before your day timer looks back at you with a devious laugh.  It’s time ...

The Power of Travel Promotional Products In our interconnected world, people are constantly on the move. Whether they’re jetting off for business, exploring new cities for pleasure, or commuting between offices, travel is part of modern life — and that creates a golden opportunity for brands to ...

PLUS How to Design One That Actually Works Business cards might be small, but they carry big responsibility. They introduce you, represent your brand, and often determine whether someone keeps your information… or tosses it into the recycling bin.  A modern business card isn’t just contact info ...

Why Electricians Need Promotional Products Electrical repair doesn’t compete on impulse purchases. No one wakes up and says, “I think I’ll rewire the house today.” People call an electrician when they need one — often urgently — and in those moments, they choose the name they remember first. ...

Why Awards & Recognition Matter More Than Ever for Your Employees (and Your Bottom Line) In every organization — whether it’s a small family business, a growing professional practice, or a major industrial operation — one truth remains constant: people are the engine that move everything ...

Why Custom Apparel Shirts Are a High-Impact Tool for Sales & Loyalty Shirts hold the #2 spot in popularity for promotional products according to Sage.  AMP Media > Top 100  Custom apparel is more than clothing — it’s identity, visibility, and belonging. When someone puts on a shirt ...