IDEAS

Here’s a statistic that caught my attention. According to new research from PPAI, 49% of buyers want better strategic ideas from their branded merchandise distributors. Not more products. Better ideas. After more than 25 years in this business, I’ve learned that the product is rarely the ...

The other day I was having a discussion with a client about branded items for their workplace.  The client started off mentioning they would only need pens. During the conversation we identified multiple touchpoints in the office that were both client and employee facing that could be branded for ...

September is the perfect time to start thinking about holiday gifting. Teams are already mapping out Q4 plans. Client appreciation strategies are taking shape. Managers are considering end-of-year recognition for staff. Key partners and vendors are on the radar. When gifting decisions get pushed ...

Thaw® Rechargeable 2K Hand Warmer & Flashlight This might be my favourite cold weather find yet. Just the right size for slipping into your pockets and keeping your hands nice and toasty, these rechargeable hand warmers are perfect for fall. Unlike traditional hand warmers you don't have to ...

Welcome Back to the Lane of Pain... where we meet One-and-Done Donna. Donna works hard to win new customers. She delivers great service, collects the cheque... and then disappears faster than the money she spent getting them.  The crime? Poor customer retention.  That’s when AMPLIFY arrives with ...

Corporate giveaways are an important part of building brand awareness, strengthening business relationships, and creating positive experiences for customers and employees. However, with so many promotional products available, businesses often face one important question: Are stress balls really ...

In the world of promotional marketing, businesses are constantly looking for practical, affordable, and memorable products that can keep their brand in front of customers. While pens, mugs, and tote bags remain popular choices, branded stress balls offer a unique combination of usefulness, ...

The Right AMP Tool for the Job Imagine I hired you to paint a wall.  You arrive ready to work, and I proudly hand you… a jackhammer.  Technically, it is a tool.  It’s a powerful, impressive noisy tool.  Unless I’m planning an open-concept renovation, it is probably the wrong tool for the job to ...

Look What I Found! Tough Duck Women's Quilted Sherpa Lined Vest Can we all agree that fall has the best wardrobe? This sherpa lined vest is one of those pieces you'll reach for over and over again. It's warm, comfortable, and perfect for layering whether you're working outdoors or heading into ...

LANE OF PAIN S1E5: Slow Sales Cycles Welcome to the Lane of Pain... where we meet Waiting Wendy. She has great prospects, informative conversations, and easy-to-follow proposals... but somehow, every sale moves at the speed of a sleepy snail.  The crime? Slow sales cycles.  That’s when AMPLIFY ...