IDEAS

Forget throwaway swag — today’s buyers are craving merch that means something. This season, it’s all about slow fashion and future classics — heavyweight fabrics, timeless fits, and pieces built to outlast trends. Comfort isn’t a “nice to have” anymore, it’s the #1 buying driver, with oversized ...

Real Estate agents moving to Real toolsDigital marketing is an excellent resource that real Estate agents and brands use to connect with buyers.BUT WAIT…The sales funnel is more than just buyers.  Being visible in many or all stages of the decision-making funnel helps to get more listings and ...

Planning Your Marketing Two Months Ahead = A Competitive Advantage   When you get out of “last-minute mode” and start planning campaigns 60 days in advance, everything changes. Here’s why: Smarter Timing & Relevance Align with holidays, seasonal events, and industry ...

The #1 promotional product People keep promotional bags an average of 11 months.  The same 2020 study from the Research Advertising Institute also notes that 73% of consumers own promotional bags.  Functional items and products with a utility value make for ideal swag.  Bags are popular because ...

L.W.I.F. (Look What I Found) Functional promotional products are always at the top of my list.  This Canadian Company creates a reusable warmer that can be used all year long. Having a heating unit handy (pun intended) to remove the chill from your fingers is something most people can ...

Welcoming Mat There are several quotes that relate to the importance of a first impression.  In Canada, entrance ways can take a beating with dirt, mud, water, slush, snow, and do I say…dog poop dragged in on your visitor’s footwear.  As we consider ways to save on payroll costs while maximizing ...

Where can I get one? Ugly holiday sweaters continue to grow in popularity.  It is no surprise that they found their way into the SWAG world.  Brands can now add to the fun and nostalgia by having AMPLIFY design an ugly sweater that fits your brands vibe. They are great for more than just ...

Tools to attract customers When you expect high volume foot traffic, VISIBILITY = SALES.  Display advertising and signage delivers several benefits: Attract shoppers in the chaos, Guide them to deals quickly, Push urgency-driven purchases, Reinforce your brand in a sea of ...

November 29, 2025 Small Business Saturday is more than a shopping day—it’s a celebration of local spirit, creativity, and shared success.  Several business owners feel the pinch following the drain from national chains and online shopping platforms following Black Friday and Cyber Monday.  You ...

Invisibility Antidote November 10th is Forget-Me-Not Day.  It’s a day to get n touch with friends, family, and loved ones to make sure they don’t forget about you. As business owners, it is important that our customers, leads, and prospects don’t forget about us.  A few ways that we can help ...