A company rebrand is about more than changing a logo or updating your colours. It’s an opportunity to introduce your refreshed identity to your employees, customers and the community.
One of the easiest ways to bring your new brand to life is through branded promotional products.
From updated apparel to customer giveaways, and office essentials, branded merchandise can help create consistency and excitement around your new identity.
Let’s start by refreshing your team apparel. Your team are some of your most visible brand ambassadors. A rebrand is the perfect time to update the apparel they wear while representing your brand.
Consider:
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- Embroidered polos
- Branded T-shirts
- Hoodies and quarter-zips
- Jackets and outerwear
- Hats and toques
- Workwear and safety apparel
Whether your new look is modern, bold or completely different from your previous branding, updated apparel helps your team present a consistent image.
Remember to bring your new brand into the workplace. Don’t forget about the everyday products your employees and customers see.
Consider refreshing:
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- Coffee mugs and tumblers
- Signage and banners
- Business cards and labels
- Water bottles
- Notebooks and journals
- Pens
- Mouse pads
- Desk accessories
- Laptop bags
- Tech accessories
These practical items can help reinforce your new brand throughout the workday.
A rebrand is a great opportunity to reconnect with your customers and celebrate the new implementations.
You could create a branded giveaway featuring your new logo and colours, such as a premium drinkware item, tote bag, tech accessory or fun promotional product.
For larger customers or important business partners, consider a customized gift box featuring several branded products that they will want to use.
Now let’s celebrate the rebrand with an event. If your rebrand is being introduced at a community event, tradeshow or customer appreciation event, make sure your promotional products match your new identity.
Think:
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- Banners and signage
- Tablecloths
- Tote bags
- Event giveaways
- Branded apparel
- Name tags, buttons and stickers
- Promotional drinkware
- Trade show displays
Consistent branding across your promotional materials can help make your new identity more recognizable and build strength for the rebrand project.
Make your rebrand an experience that your audience will recall. A successful rebrand isn’t just about changing what your logo looks like; it’s about helping people recognize and remember your new identity.
At AMPLIFY, we can help you find branded apparel, promotional products, printing and merchandise that bring your new brand to life.
Whether you’re updating your team apparel, preparing for a rebrand launch or creating gifts for your customers, we’d love to help you AMP-up your new look.
Ready to make your new brand stand out? Let’s create something memorable together today.
Ashley Rocca is an AMP Tools Strategist for AMPLIFY
October 2026
