Most workplace incentives fail for one reason:
They feel like… work.
A few years back, I worked with a call centre with more than 1,000 employees.
They wanted to boost performance around a specific internal goal, but more importantly, they wanted people to actually care.
So instead of:
“Hit this target, get this reward…”
…we built anticipation.
Every time someone hit the goal, they earned a scratch-and-win card.
Simple.
Instant.
Fun.
Each card revealed a prize, from smaller giveaways all the way up to bigger rewards.
We even had posters around the office showing what people could win.
Suddenly, it wasn’t just about hitting a target anymore.
It became a game.
Energy went up.
Participation went up.
People started talking about it on the floor.
And the results?
Strong enough that what started in one Ontario office eventually rolled out nationally.
Same company.
Same people.
Different approach.
That’s the difference between handing out rewards…
…and creating something people actually want to be part of.
AMP Tools > Scratch & Win Cards
Rod St.Denis
Promotional Product Strategist for AMPLIFY
June 2026
rod@amptools.ca
