Here’s a statistic that caught my attention.
According to new research from PPAI, 49% of buyers want better strategic ideas from their branded merchandise distributors.
Not more products. Better ideas.
After more than 25 years in this business, I’ve learned that the product is rarely the goal.
It’s about attracting new customers, strengthening relationships, recognizing employees or building brand awareness.
The right merchandise can help accomplish all of that.
But first, we need to ask the right questions.
Better merchandise starts with better conversations.
Rod St.Denis, MAS is a Branded Merchandise Strategist for AMPLIFY
October 2026
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