Why Promotional Products Outperform Traditional Advertising Let’s start with an uncomfortable truth: Most advertising is forgotten almost instantly. Not because it’s bad. Not because your message isn’t smart. But because modern life is loud. Ads are surrounded by noise, distractions, ...
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Your brand tool that hands around. One of my suppliers, AZX , sent out an email recently with information about lanyards that was worth sharing. === Lanyards, commonly seen as simple accessories for holding ID cards, keys or badges have some surprisingly and interesting aspects. The ...
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Insurance Isn’t Bought Every Day. That’s Exactly Why Your Brand Should Be. Insurance is not an impulse purchase. People don’t scroll social media thinking, “Today feels like a great day to buy coverage.” They buy insurance when life forces the issue: a new car, a new home, a growing family, or ...
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The Scientific Method: Most business owners don’t think of themselves as scientists. No lab coats. No microscopes. No bubbling beakers in the boardroom. And yet, the most successful owners, managers, and professionals are quietly using the scientific method every single day, whether they realize ...
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Separating the Powerful from the Busy As the owner or influencer in your organization you have an important job: Make the company successful. Tomorrow will have 24 hours in it and you have 24+ hours of tasks to complete before your day timer looks back at you with a devious laugh. It’s time ...
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PLUS How to Design One That Actually Works Business cards might be small, but they carry big responsibility. They introduce you, represent your brand, and often determine whether someone keeps your information… or tosses it into the recycling bin. A modern business card isn’t just contact info ...
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Why Electricians Need Promotional Products Electrical repair doesn’t compete on impulse purchases. No one wakes up and says, “I think I’ll rewire the house today.” People call an electrician when they need one — often urgently — and in those moments, they choose the name they remember first. ...
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Why Awards & Recognition Matter More Than Ever for Your Employees (and Your Bottom Line) In every organization — whether it’s a small family business, a growing professional practice, or a major industrial operation — one truth remains constant: people are the engine that move everything ...
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Why Custom Apparel Shirts Are a High-Impact Tool for Sales & Loyalty Shirts hold the #2 spot in popularity for promotional products according to Sage. AMP Media > Top 100 Custom apparel is more than clothing — it’s identity, visibility, and belonging. When someone puts on a shirt ...
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Carry Your Brand Further — Literally. The Business Power of Custom Branded Bags — and How to Choose the Right One Bags are often in the #1 spot for popularity when it comes to promotional products. In today’s crowded marketing world, brands fight for attention — and the companies that win ...
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Fresh Styles, Fresh Colours, Fresh Opportunities Introducing the 2026 S&S Canada “What’s New” Catalogue S&S Canada is a resource I come back to a lot when people are looking for apparel for their organization. The 2026 Catalogue dropped recently, and it sets the tone on how you can ...
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BUILD, BRAND, REPEAT How Construction Companies Use Swag to Improve Their Business Check out this Look Book that lays the foundation for construction companies profit impact: AMP MEDIA > Construction Industry Construction companies operate in one of the most competitive and ...
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