Most recruitment campaigns at trade shows look the same. Booth. Banner. Brochures. And then everyone wonders why nothing stands out. I worked with an Ontario government agency that needed to recruit nurses in the GTA. The mandate was simple: Get attention. Drive interest. And most ...

L.W.I.F. | Look What I Found  A giant cooler seemed like a good idea at the time, now it takes up a large share of your storage space the other 51 weeks per year.  Coleman finally picked a fight with that problem. I love this AMP Tool because this is an item a company can put their brand on ...

The right recognition program will becomes part of a company’s mythology. I recently chatted with my team at SRG (supplier) about the custom awards they do for AMPLIFY.  Custom awards can feel like wandering through the Smithsonian with a corporate credit card, so the easiest way start is to ...

Rain doesn’t cancel work. It reveals who’s serious. Construction crews. Landscapers. Event teams. Delivery drivers. Field techs. When the clouds roll in, someone still has to show up. Make sure your logo shows up with them? AMP Tools > Rain Gear Branded rain gear turns grey skies into ...

How to own the block before even starting the mower Your crew is not only cutting lawns. They are walking billboards moving through neighbourhoods all day long. The question is simple: are they advertising for you… or just sweating anonymously? Step One: Gear That Works as Hard as They Do ...

How digital and tangible make a shopping power team Inbox zero is a fairy tale.  Promotions tabs are digital graveyards.  And your “limited time offer” is currently napping between a pizza coupon and a webinar from 2022.  Meanwhile… something interesting is happening.  Catalogues are staging a ...

In healthcare, trust is currency. And every hallway, exam room, pharmacy counter, and long-term care corridor is a stage. A logo on your scrub uniform is not decoration. It is a signal flare.  When a patient sees a clean, professional logo on scrubs, three things happen in a split second: ...

Because when you win the pet, you win the human. Pet people are not casual customers. They are devoted. They celebrate gotcha days. They buy birthday treats. They have better wardrobes for their dog than they do for themselves.  If your brand serves animals directly, your swag should wag. ...

Your underrated brand billboard is already hanging on a hook If attention were a slippery fish, logoed towels would be the net. They don’t shout. They don’t beg. They simply show up again-and-again right when people are warm, tired, focused, sweaty, or celebrating a small win. That’s prime real ...

Showing up for work vs Showing up to Sell If you’re an owner, manager, or professional, labels are already stuck on your business. On boxes. On bottles. On folders. Doing their job quietly. Politely. Almost apologetically.  That’s fine - “fine” can be ungraded to grow revenue. Let’s start ...

Light Up Every Moment.  Keep hands free to write up your new sales orders. L.W.I.F. Look What I Found! AMP Tool > Cedar Creek® Rechargeable LED Neck Light Item # DEING-SJQVL Ever notice how the dark only shows up when your hands are full?  Under the hood. On the grill. In the tent. ...

Why healthcare brands in Ontario are using promo + print to build trust, loyalty, and referrals. In healthcare, trust is an important currency.  Most people don’t choose clinics, pharmacies, physio offices, dental practices, or home-care services because of the cheapest ad.  They choose the ...