Marketing and branding often get lumped together, but they’re not the same thing. Here’s the simplest way I can put it: Branding is who you are.
 Marketing is how you get noticed. Branding is the foundation. It’s the impression people have of your business. It’s your values, your voice, your ...

In today's competitive business environment, visibility is everything. Whether you're participating in a trade show, launching a new product, hosting a corporate event, or promoting a seasonal sale, your brand needs to stand out from the crowd. One of the most effective and affordable ways to ...

When it comes to promotional products, the most successful giveaways are those that people use regularly. Custom mitts are a perfect example of a practical promotional item that delivers long-term value while increasing brand visibility. During the colder months, mitts become an everyday essential, ...

I came across this little but mighty waterproof speaker and immediately thought, This is made for the summer! This is one of those products that just make sense. Toss it in your beach bag and don't worry, the exterior is splash proof and the 3w speaker is surprisingly powerful for being compact. ...

Most workplace incentives fail for one reason: They feel like… work. A few years back, I worked with a call centre with more than 1,000 employees. They wanted to boost performance around a specific internal goal, but more importantly, they wanted people to actually care. So instead of: ...

L.W.I.F. | Look What I Found Golf networking can be one of those places where million-dollar conversations casually happen.  Deals get discussed on tee boxes, partnerships form beside sand traps, referrals happen somewhere between hole seven and “That putt should have broke left.” Which is ...

Most recruitment campaigns at trade shows look the same. Booth. Banner. Brochures. And then everyone wonders why nothing stands out. I worked with an Ontario government agency that needed to recruit nurses in the GTA. The mandate was simple: Get attention. Drive interest. And most ...

L.W.I.F. | Look What I Found  A giant cooler seemed like a good idea at the time, now it takes up a large share of your storage space the other 51 weeks per year.  Coleman finally picked a fight with that problem. I love this AMP Tool because this is an item a company can put their brand on ...

The right recognition program will becomes part of a company’s mythology. I recently chatted with my team at SRG (supplier) about the custom awards they do for AMPLIFY.  Custom awards can feel like wandering through the Smithsonian with a corporate credit card, so the easiest way start is to ...

Rain doesn’t cancel work. It reveals who’s serious. Construction crews. Landscapers. Event teams. Delivery drivers. Field techs. When the clouds roll in, someone still has to show up. Make sure your logo shows up with them? AMP Tools > Rain Gear Branded rain gear turns grey skies into ...

How to own the block before even starting the mower Your crew is not only cutting lawns. They are walking billboards moving through neighbourhoods all day long. The question is simple: are they advertising for you… or just sweating anonymously? Step One: Gear That Works as Hard as They Do ...

How digital and tangible make a shopping power team Inbox zero is a fairy tale.  Promotions tabs are digital graveyards.  And your “limited time offer” is currently napping between a pizza coupon and a webinar from 2022.  Meanwhile… something interesting is happening.  Catalogues are staging a ...